My Time Re-Brand

While employed with FCUSA, I was the creative lead for the re-brand of their My Time Program, from logo conception and creation, photo selection and design of the final brand guide.

The Challenge

To design a versatile and timeless logo used by hotels all around the world. From Mexico and the Caribbean to Europe.

“Enhance your vacation package with My Time, an elevated level of service offering exclusive perks and special amenities at select hotels and cruise ships. Enjoy complimentary extras like:

  • Expedited check-in and check-out

  • Room upgrades

  • Spa, food and beverage, or resort credits

  • Cruise excursion discounts

  • Expedited luggage delivery"“